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Understated Elegance Meets Old-World Craft in this Identity for SSL

 

Ben Ellison is a Seattle bankruptcy attorney specializing in debt restructuring for small- to medium-sized businesses. He represents a life raft for many business owners as they face difficult legal and financial challenges, and when they are often at their most vulnerable. Licensed in Washington State and British Columbia, he is in the unusual position of being able to service clients on both sides of the border. It was this unique aspect of Ben’s practice, and his interest in helping businesses navigate the often stormy and tumultuous waters of bankruptcy court, that provided the creative inspiration we needed to craft this simple, classy and uniquely sophisticated visual identity. Letterpress printing across all of Ben’s essential business papers adds a special touch of old-world craft, and reveals an appreciation for the nuances of typography and texture. The final design communicates confidence with an understated elegance, and conveys Ben’s legal, as well as business, savvy.

Visual Identity

Business Papers