Expedia_15.jpg

This diagram for Expedia captures a hi-level overview of their Partner and Guest journey

Expedia Partner and Guest Diagram


The online travel booking website Expedia was looking to consolidate content from multiple sources into two visual display revealing a hi-level overview of their Partner and Guest journey. A strong use of white space and a modest palette, along with user-friendly graphics and simple iconography painted a clear, easy-to-follow picture of the various pathways and influences affecting each actor. The final diagrams were presented to UX Research Department staff as small-format posters for easy distribution as a pdf.